Rattling Stick

The rambling thoughts of a madman

A really simple, but suitably smart digital media idea from Volkswagen.

They warned people not to stand for imitation Volkswagen parts by buying YouTube ads across popular videos that were imitations of great ones - “Don’t accept Imitations. Prefer Original Parts”, read the ad.

Clicking on it took you through to the original version of the video. Good work AlmapBBDO. Via.