Vouchers for the homeless.
Strengthen Co-op’s position as a brand that cares about the local community.
People are skeptical about donating to homeless people on the street, as they think the money will be spent on drugs and alcohol.
Co-op can ensure that all money donated is spent on essentials – not alcohol.
Click here for bigger version http://www.amarandarvid.com/the-co-operative
A first for the British military - TV ads broadcast in real time from live operations in Afghanistan. This wasn’t for the regular British Army, but reservist section the Territorial Army.
The idea is to dispel the ongoing perception that Territorial Army reservists (similar to the Army National Guard in the U.S). are just “weekend warriors,” playing at toy soldiers for fun. Also, they have a strong need to recruit - double numbers to 30,000 by 2018, and to rename itself the Reservists.
I think they’ve done a pretty good job.
In this excerpt from BBC’s The Joy of Stats, visualization maestro Hans Rosling traces in under 3 minutes the incredible progress of the “developing world” over the past half-century. Also see Rosling’s visualization of 200 countries over 200 years in four minutes.
(Source: , via explore-blog)
Q:Who can you turn to for trusted advice about places you’re traveling to?
A: Your friends that have been there before you.
KLM have created a social ‘Must See Map’ that aggregates the pertinent places your friends have been, along with comments, tips and recommendations from your network.
Only downside is having to wait three weeks for your printed map.
The right music makes any journey better. This is why Gatwick Express created Express Tracks. Three unique 30 minute tracks by three different artists, each scored to the view from London Victoria to Gatwick on the Gatwick Express.
Dub-step producer Benga, Oscar nominated composer Philip Sheppard and indie band The Milk created the tracks. Customers buy a ticket online, download one of the three tracks to their ipod or phone and when the train leaves the station – hit play and
an otherwise conventional train journey turns into a unique experience with Express Tracks providing the soundtrack to
Survivors stories preserved in 3D.
Watch your favorite blogs like TV
Take everything you love about the Internet, smart devices and TV. Blend together.
Sit back and enjoy the future of online news, today.
Say goodbye to scrolling with one hand and eating with the other. Guide promises a traditional TV experience, personalised to your web preferences.Think of it as a presentation layer between your favourite blogs and your TV set.