Making a web connected, interactive sign post may seem a bit frivolous but the technology company, Breakfast NYC, have seen interesting opportunities open up when you add these two elements.
Firstly, real time information can be displayed. Secondly, you get to choose where you want to go, and the signs rotate to point you in the right direction, which is a really nice touch.
NeverLate is an iPhone app that allows your calendar to cross reference the traffic report. So rather than merely warning you that a meeting is in 10 minutes, it can dynamically ping you, right when you should leave for that meeting, given unforeseen road construction, accidents, or just one of those backups where everyone is simply hitting their brakes too much. Meanwhile, you can focus entirely on getting ready, rather than digging through traffic reports.
“After you’ve used the app for about a week, NeverLate will learn where your home and work are and when you’re normally there.”
About time
The 10th Chip Shop Awards are upon us.
Most of the entries adhere to what Dave Trott said about taking the piss out of how seriously advertising takes itself.
Occasionally, though, some get through that do a lot more than just make you laugh. They could run.
Newsweek 2.0: A New Model For Online Magazines
http://www.fastcodesign.com/1672623/newsweek-20-a-new-model-for-online-magazines#1
The Perceptive Radio uses local data and onboard sensors to adjust itself and even alter the script of a radio play in real time.
Brand hijack: Abercrombie & Fitch
In response to Ambercrombie CEO Mike Jeffries’ anti-ugly and anti-poor brand policies, one Greg Karber’s decided to take the brand in his own hands. Follow along or pitch in with hashtag #FitchtheHomeless.
(Source: hallojo)
Only two hours to go. 20 signed David Bailey prints. But only one by the famous photographer. If you can spot it, you can bag a bargain in this ebay auction we developed for the Samsung NX 300 (Auction proceeds will go to Marie Curie Cancer Care).
Spanish organization Aid to Children and Adolescents at Risk (ANAR) Foundation has created an anti-abuse ad that is only visible to children.
Created using lenticular printing, the ad shows a different photo depending on the angle that the ad is viewed from.
From an adult’s perspective, the ad shows a picture of a boy with the words “Sometimes, child abuse is only visible to the child suffering it”.
However, from a child’s point of view, the boy in the ad becomes bruised and the words “If somebody hurts you, phone us and we’ll help you” will appear, together with the foundation’s help line.
Simple but neat.
via Design TAXI
There’s a message in this (8-meter replica soda) bottle - a 12 square meter letter in various languages explaining that whoever finds the giant bottle wins a finders party in the nearest town and lists a phone number to call.
Inside is a case of Solo and a (129 square foot)
It’s outfitted with solar panels, a camera, and tracking technology and linked to a website where you can post your guess as to where you think the bottle will eventually land. If you’re correct you’ll win one real bottle of Solo for each nautical mile it’s traveled.
Source: Solo
German insurance brand DEVK “hijacked” the big screen, showing the crowd at a football match an ad that purported to be a real-life incident in the stands. At half time, a half-naked sumo wrestler appeared on screen climbing down the benches, grabbed a fan and ripped off his shirt — followed by the question “How do you explain that to your insurance company?”
Creative agency Grabarz & Partner pre-produced the ad and cut it into the live stream.
